ATLAS URBAN Buying Guide: Where work meets lifestyle
At a time when the boundaries between work and leisure are becoming increasingly blurred, ATLAS offers the perfect solution to modern needs with its Urban range. This exclusive collection combines the tried-and-tested quality and technical know-how of over 115 years of ATLAS expertise with contemporary urban style that works equally well in both professional and leisure settings.
ATLAS URBAN: The Evolution of Workwear
The concept: Designed by professionals for the modern lifestyle
ATLAS URBAN is revolutionising the traditional concept of workwear. Instead of the classic distinction between ‘work’ and ‘leisure’, the Urban range creates a seamless connection – designed for people who value quality, comfort and style without having to make any compromises.
The range is aimed at:
- Modern tradespeople and technicians who value a professional appearance
- Self-employed professionals and freelancers with direct customer contact
- Young professionals who want to combine functionality with a contemporary look
- Quality-conscious consumers looking for durable clothing for various aspects of their lives
ATLAS URBAN vs. Traditional Workwear: The Difference
Traditional workwear:
- Focus on pure functionality
- Often boxy, unflattering cuts
- Clearly recognisable as “workwear”
- Limited range of uses
The ATLAS URBAN approach:
- A balance between function and aesthetics
- Modern, slim silhouettes
- Discreet brand presentation
- Seamless transition between work and leisure
The ATLAS URBAN range in detail
1. ATLAS URBAN Men’s T-shirt – The versatile all-rounder
Technical highlights:
- Material: 80% cotton/20% polyester (approx. 180 g/m²)
- Construction: Single jersey with double-stitched cuffs and hem
- Design: Round neck, half-sleeve with subtle carbon foil logo
- Available colours: Black, Blue, White
- Size range: S to 3XL
Why this T-shirt stands out:
The ATLAS URBAN men’s T-shirt sets new standards in the basic workwear category. The 80/20 cotton-polyester blend offers the perfect balance: the cotton ensures natural comfort and breathability, whilst the polyester content guarantees shape retention and easy care.
At 180 g/m², the fabric is substantial enough for everyday use without feeling too heavy. The double stitching at key points guarantees durability – a detail that underlines ATLAS’s commitment to quality.
Uses:
- Worn under work shirts as a breathable base layer
- Worn on its own for light manual tasks
- Casual wear with a subtle brand statement
- Corporate fashion for modern businesses
Maintenance and durability: Maximise your investment
Washing instructions for maximum lifespan
T-shirts (80% cotton/20% polyester):
- Maximum 40°C to preserve colour
- Turn inside out before washing
- Air drying is recommended for optimum shape retention
- Use fabric conditioner sparingly to ensure maximum breathability
Sweatshirt:
- 30–40°C depending on how dirty it is
- Gentle wash cycle to protect the fabric
- Do not iron above 110°C (take account of polyester content)
Softshell jacket (95% polyester/5% spandex):
- Wash at 30°C on a gentle cycle to preserve the fabric
- Do not use fabric softener (impairs functionality)
- Keep zips closed
- Air-dry for optimum performance
Professional aftercare
Waterproofing your softshell jacket:
- Reapply every 10–15 washes for optimum weather protection
- Use a special softshell water-repellent treatment
- Follow up with a heat treatment to activate the waterproofing (tumble dry briefly on a low setting or iron on a low heat setting)
Sustainability: ATLAS URBAN’s contribution to the environment
Durability rather than fast fashion
ATLAS URBAN deliberately positions itself against the fast-fashion mindset. Every garment is designed to last for years:
Sustainability aspects:
- German quality standards drastically reduce the need for replacements
- Timeless design prevents fashion-driven replacement
- Easy to repair thanks to robust construction
- Versatile uses reduce overall clothing requirements
Responsible use of materials
- Polyester content optimised for functionality, not maximised
- Cotton sourced from responsible sources wherever possible
- Production processes in accordance with German environmental standards
How do I find the right size for my work trousers?
What is the ATLAS Urban range?
Which products are included in the ATLAS Urban collection?
T-shirts for men and women (80% cotton / 20% polyester, approx. 180 g/m²), with multiple double-stitched seams for durability.
Sweatshirts with a soft inner lining and reinforced seams – ideal for work or leisure.
Softshell jacket (95% polyester / 5% spandex, approx. 300 g/m²) with a detachable hood, Napoleon pocket, extended back and adjustable sleeves.
Accessories such as a water bottle, cap and sauna towel – stylish additions to the urban lifestyle
Who is the ATLAS Urban collection suitable for?
This collection is ideal for:
-
modern tradespeople, technicians and freelancers who work directly with customers
-
young professionals who value functional workwear with contemporary cuts
-
style-conscious wearers who want to blend work and leisure in their look
-
quality-conscious shoppers looking for durable clothing for a variety of situations
How do I look after the products in the ATLAS Urban range properly?
Care instructions for maximum durability:
-
T-shirts (80% cotton / 20% polyester):
– Max. 40 °C, wash inside out, air dry, use a small amount of fabric softener -
Sweatshirts:
– 30–40 °C on a gentle cycle, iron carefully depending on the temperature (below 110 °C) -
Softshell jacket (95% polyester / 5% spandex):
– 30 °C on a gentle cycle, no fabric softener, zip up zips before washing, air drying preferred